Optimize campaigns for real customers, not just leads.

CJM unifies Ads, Website, and CRM data to measure lead quality in real time and send value signals to Meta and Google, so campaigns optimize for quality, not volume.

THE PROBLEM

Advertising platforms optimize to generate many leads, not many customers.

Lead Generation

Marketing generates leads through advertising campaigns.

THE PROBLEM

For Marketing

Lead Generation

Marketing generates leads through advertising campaigns.

THE PROBLEM

For Sales

All leads look the same

In the CRM, there is no clear signal to distinguish a cold lead from one that is truly interested.

OUR SOLUTION

CJM closes the gap between Marketing and Sales. By connecting Ads, Website, and CRM into a single intelligence layer CJM makes lead quality visible and enables marketing and sales teams to finally work on the same data.

HOW IT WORKS

3 Steps

THE VALUE WE DELIVER

For the first time, campaigns optimize for real customers, not just leads. Quality becomes a measurable, actionable signal shared by Marketing and Sales.

One Unified Dashboard

CJM brings Ads, Website, and CRM data into a single intelligent dashboard. No more switching between Meta, Google, CRM, and spreadsheets — lead quality is finally visible.

Real-time AI Alerts

Instantly detect anomalies, wasted budget, or new high-quality leads, so you can act before performance is impacted.

AI Agent

Automate lead nurturing and campaign optimization: reactivate cold leads, reallocate budgets, and keep ads focused on high-value customers.

COMPARISON

Why CJM is different

Features	Competitors	CJM
Tracking	Third-party cookies, partial data, signal loss due to ITP and privacy updates	First-party and server-side tracking, connected to the CRM, resilient to ITP and designed to close the gap between marketing data and real lead data. CJX™ Pixel + CJX™ Score
Attribution	Analysis limited to clicks or touchpoints (incomplete multi-touch)	Attribution connected to the CRM and real customer journey: every user event contributes to the lead quality score. CJX™ Pixel + CJX™ Score
Lead Quality	No real-time quality score; leads evaluated manually or too late	Real-time lead quality scoring based on behavior, engagement, and CRM data to prioritize high-value leads. CJX™ Score
Ads Optimization	Optimization based only on conversions, with no quality feedback loop	Quality-based optimization: sends lead quality signals to ad platforms to optimize for real customers, not just volume. CJX™ Pixel + CJX™ Score
CRM Integration	Basic integrations, manual data sync, no bidirectional feedback	Deep CRM integration with bidirectional sync: enrich leads with marketing data and send quality signals to optimize campaigns. CJX™ Pixel + CJX™ Score

Optimize campaigns for real customers, not just leads.

Advertising platforms optimize to generate many leads, not many customers.

Lead Generation

No insight into lead quality

Manual and subjective feedback

Lead Generation

For Marketing

Lead Generation

No insight into lead quality

Manual and subjective feedback

Lead Generation

For Sales

All leads look the same

No clear priority

Time wasted on the wrong leads

All leads look the same

CJM closes the gap between Marketing and Sales. By connecting Ads, Website, and CRM into a single intelligence layer CJM makes lead quality visible and enables marketing and sales teams to finally work on the same data.

3 Steps

For the first time, campaigns optimize for real customers, not just leads. Quality becomes a measurable, actionable signal shared by Marketing and Sales.

One Unified Dashboard

Real-time AI Alerts

AI Agent

Why CJM is different